“I use language-based practices to help businesses position new products or services, characterize new business models, reconcile product roadmap and brand architecture disconnects, and communicate the ‘how’ and the ‘wow’ of new technologies.

I honed the Meant language-led approach to design practices after 25+ years as a writer and a strategist—first at a leading global design firm and later at a consultancy I co-founded. Both empowered clients to take strategic leaps by integrating design as a competitive advantage.””